Buisness opportunity

This document can prove to be a major milestone with regards to the development of a marketing plan for the Electrolux Tumble dryers, a product of an American firm to be launched in the German market. This marketing plan intends to capture the German market with a full laid down disruptive marketing strategy. This marketing plan looks at the present market with all the existing market players in this field, and seeks to identify trends which will influence the market potential in the coming years.It looks at the position of the Electrolux brand in the German market, the strengths and weaknesses of the product under study – Tumble dryer. Moreover, these characteristics will be studied to know their influence on the customer and threats in the marketplace. The analysis of this plan identifies a number of probable target markets whose requirements very closely match by the advantages provided by the Electrolux tumble dryers. Finally the marketing plan will set penetration targets for the product and list down the main strategies that are needed to do so.This report lists down some major points that are needed to make a complete analysis of the American product for the German market. INTRODUCTION The Electrolux group was founded in the year 1910 as Elektromekaniska AB, and changed its name to Electrolux in 1919. The company was a holding company in 1928 and now is an independent company. The company has been highly successful in attracting the international customers, worldwide and has successfully gained a prominent market in the white goods industry.The concerned product – Electrolux is a mature product and reviewers acknowledge that it provides a decent amount of functionality that is needed by consumers. A PROPOSED MARKETING PLAN TEMPLATE A properly developed and executed marketing plan will outline the costs, sales, advertisements and promotional figures of the process of introducing Electrolux tumble dryers in the German market. These types of m arketing plans where disruptive marketing potential is being aimed at, it is better to help customers with less expensive and culturally adaptive products.The marketing plan starts with the thought process about the central business activities that will be involved in the marketing of the product. 1. Who are the potential customers and the targeted customers? 2. How will the company price the product after evaluating the buying potential of the buyer? 3. What are the possible channels, sales and methods that can be employed for the effective marketing of the Electrolux tumble dryers? 4. What is the time frame and plan to spend the marketing plans? A typical structure of a proposed marketing plan for the launch of the product in the German markets is represented below:A. Condition Analysis – In this part, the analysis of the targeted German market is done with references to the following issues. These issues may be related to the geographical image, present German market situa tion, competitive analysis of the different brands present in the German market, German customer or end user analysis, Electrolux tumble dryer product review and its distribution. Environment Analysis 1. German Demographic trends (age, gender, family size, family life cycle, income, occupation, education, religion, race, nationality) 2.German Economy and Financial trends 3. Technical Backdrops and Trends 4. Political Issues and Laws 5. German Communal Trends 6. Civilizing Trends within the societies 7. Material Supply Trends/Issues 8. Predictable impact of the Internet on the product marketing plan and Industry, both today and in the future Market Situation 1. German Market Situation 2. Size of total German market 3. Growth trend of total German market 4. Key elements that affect the German market scenario Competitive Situation 1. SWOT Analysis (strengths/weaknesses/opportunities/threats) 2.Listing down of key competitors and their market position with context to the German scenario 3. Evaluation of the size of the competitors and their revenue analysis 4. The German Market share of each of the key competitors 5. Sales trends of key competitors 6. Strong point of key competitors compared to the product or services. 7. Promotion strategies of key player and their likely impact on your product 8. Unique Selling Proposition of the product that can attract the customer 9. Competitors' likely response to your Advertising/Promotion program and your planned counter- measuresDistribution and Supply Situation 1. To organize an efficient distribution channel 2. significance of each distribution channel in terms of: – Percent of business sales – Development potential – Competitive status B. Goals and Objectives – The marketing plan also aims to define the goals of the company and devising the correct strategy. These include the following: 1. Financial objectives – under this, the following are to be considered: Gross sales, Cost of prod ucts, Gross margins, Net profit and ROI. 2.Marketing objectives – under this, the following are to be considered, sales revenue, total ales, and market share and distribution levels. This will also include a marketing timetable which lists all the marketing, advertising and promotional activities. CONCLUSION By choosing to invest in Germany, the investor would be able to be a pioneer in the international market that US is trying to establish. The investor would enjoy the benefits of low taxes, and easy penetration. The track record of the economic growth of Germany only shows that the company is worth investing in.There is a small risk of rental yields going down for the White goods market, this is because the country is improving on its international market and chances are, more and more people would come in the country. Comparing the risks and the benefits of investing in the German market, it is better to choose to invest than choosing not to. Reference List 1. Economist I ntelligence Unit. 2005. â€Å"Country Profile 2005: Germany †. The Economist Intelligence Unit Limited 2. Export Development United States 2006. â€Å"Exporting Globally : A Guide for White Goods Businesses †.

Counselling Psychology Essay

From the term’s meaning itself, â€Å"existence† is the primary keyword that identifies the idealisms imposed through understanding the deep meaning of existential personality. It could not be denied then that unlike other theories of psychology and human behavior, existential personality theory has not been founded by any prominent personality in the field of human sciences, rather, the theory was introduced as a collaborative understanding that has been brought to existence through close observation of several individuals who have definite purpose in living in comparison to those who may have the hardest time identifying the reasons as to why they are living. With the many things that identify human life at present, â€Å"purpose† is one particular aspect that keeps one on the focus of facing the different challenges of living as they come. Considerably, an individual who knows what or for whom he is living for strives harder to survive the challenges of living as much as they could since they do know that there are others caring about them or there are others sorely needing their existence. Being needed is the key reasoning that brings about the possibility of this theory coming into existence. Every person needs to feel the possibility that he is needed by others. Through this, he is able to draw the meaning of life to him which in turn motivates him to remain where he is even though there might be huge heaps of challenges that tend to break him down every day. Noticeably, the life of people who have purpose does have a distinctive difference in comparison to those who may not have the people around them who they see as someone to live for. To explain the matter further, take for example the situation of a young woman who lives by herself and a young woman who has become a young mother. A young independent woman does have all the time in her life she would like to spend with herself, her family, her friends and her career; whereas, a young mother needs to balance the attention that she is giving for herself and her child. In a mirror sense, it may seem that it is only the time that each other has for themselves that may be different in the scene. However, if examined closely, this situation focuses more on the capability of the two individuals to face the challenges of the coming years in their lives. The young woman is noted to be susceptible to several heartaches or disappointments that she may meet in the future. Why is this so? Because she only needs to care for herself, she only needs to make sure that she is fine and that is the end of the line. Meanwhile, a mother of a young child would care less of herself but would focus more on the needs of her child, the demands of her role being a mother to her young. Through this reason for existence, the young mother turns out to be more powerful as she tends to exert effort not only for herself but for the life that depends on her for survival . IT always pays to have the rightful realization that someone needs the other. IT is rather comforting to know that even though one has taken many mistaken steps and decisions in the past, the motivation to push through comes from the fact that people live for others and not for themselves alone. This is the true essence of the existence personality theory. References: Milton, M. (1994) HIV Related Psychotherapy and Its Existential Concerns, Counselling Psychology Review, V9

The effectiveness of pelvic circumferential compression devices Term Paper

The effectiveness of pelvic circumferential compression devices - Term Paper Example considered as one of the most common injuries that can result from the different forms of accidents and traumas that can lead to high amount of hemorrhage from any of the following injuries namely, the venous plexus lesion, arterial injury, and localized bleeding of the specific fracture sites (Knops et al. 101). The said condition has high incidence of mortality and recorded as the third leading cause of death in vehicular accident cases specifically motor vehicles (Wayne 39). Pelvic circumferential compression device is defined as an apparatus commonly in the form of a belt with a mechanism for tightening that is put around the pelvis that had been fractured. It works by constricting and preventing any form of movement, thus, it stabilizes the fractured pelvis. The Pelvic Binder, T-POD and the SAM Sling are the most common types of PCCDs (Knops et al. 101; Spanjersberg et al. 1031). Due to the need for immediate method to manage pelvic fracture or trauma, studies on the application of the pelvic circumferential compression devices are prevalent while studies that are focused on the effectiveness of the said devices are scarce. This can be attributed to the fact that applications of new development in PCCDs are immediate due to the need e.g. in emergency cases or emergency medical services (EMS). This can be observed in the data presented in references and guidelines in cases of pelvic injuries. One example is the Advanced Trauma Life Support wherein PCCDs are indicated to be the main method to manage unstable pelvic fracture (Spanjersberg et al. 1031). The role of the PCCDs in managing pelvic fracture specifically in EMS can be considered essential on the basis of the need of such cases for immediate care. If the pressure on the skin exceeding 9.3 kPa continuously affects a person for 2 to 3 hours, the safety of the patient is affected and the effectiveness of the procedure is affected (Knops et al. 101). The objective of the paper is to present the

Education goes global Coursework Example | Topics and Well Written Essays - 3500 words

Education goes global - Coursework Example In order to reach to the target market, LSFB will use advertisements, personal communications and exhibitions. The key objectives for LSFB in Africa include enhancing the market share in order to augment the number of students served by it, to enhance the brand value, to increase the revenue and to enlarge the number of campuses in the education segment of Africa. Table of Contents Executive Summary 2 Situation Analysis 4 Company and a Case Study Background Analysis 4 Customer Segmentation and Analysis 4 Competitor Analysis 7 Collaborators 8 Climate 8 PESTLE Analysis 8 SWOT Analysis 9 Conversion Strategy 10 Matching 10 SMART Marketing Objectives and Objectives for Going International 10 SMART Marketing Objectives 10 Marketing Mix Strategies and Tactics 11 Conclusion 14 References 15 Situation Analysis Company and a Case Study Background Analysis London School of Business and Finance (LSBF) has developed an ethos which facilitates the students to learn, nurture as well as attain overa ll success in their future life. The goal of the organisation is to be a distinctive choice by the global students as one of the most creative as well as ambitious destinations. The focus of the organisation is to endeavour for excellence as well as it trusts in the principle of education through different types of innovative industry relevant programmes for providing academic, professional as well as personal success in life of the global students. In relation to culture, the organisation is focused in both vital constituents such as educational as well as technological perspectives. With regard to educational culture, the organisation is confident on ascertaining continuous research for growing rapidly as a thinking community. Apparent strengths of LSBF include its excellent academic reputation through state-of-the-art academic facility along with collaborating and monitoring the global students. In terms of weakness, it can be said that oversight for designing of requisite progra mmes at times creates inadequate understanding for the students. With regard to market share as well as organisational size, LSBF has spread its strong foothold in more than 150 countries which has influenced above 25,000 international students and it also provides 120,000 online programmes on various academic segments [1] (London School of Business & Finance, 2013). Customer Segmentation and Analysis Market segmentation includes dividing the market of possible customers into similar subgroups. Segmentation is a vital aspect because it helps to target those customers who fit best with the organisational objectives. In other words, LSBF needs to segment the market of potential candidates into subgroups (Kusakci, 2010). There are several ways through which an organisation can segment the market such as behavioural, demographic and psychographic. With respect to LSBF, demographic segmentation will be followed. Demographic segmentation involves dividing the market into gender, age, inco me and occupation among others (Martins, 2003). The potential customers for LSBF would be high school students as they would further be enrolled in studying business or finance courses. Based on the data of UNESCO Institute for Statistics, in the year 2007, about 761090 students had been enrolled in higher education in public schools of Africa, representing 1.6% of entire population. Most of the students who enrol into higher education belong to the age

Study 4 - Nonprofit Fundraising Ethics Coursework

Study 4 - Nonprofit Fundraising Ethics - Coursework Example This can only be done under special circumstances. Even if the organizations have to apply the code of conduct in their activities, they do not have a right to question the origin of the money. Therefore, the organization should accept the money. But if the money that he or she is giving to the organization has been established that he acquired illegally, the organization should not accept the money. It makes no difference even if the person has served the jail sentence. Though this would be a good prove that the person is free to use his money. The information about the prospect’s husband illness should not be communicated to the volunteer. This is a personal arrangement and the prospect may be does not want the information to be distributed publicly. The fund raiser should first confirm from the prospect whether she wants the information known to the volunteer and the donor. Even if she is being helped, her right of privacy should not be violated. The fund raiser should act according to the prospect. The details of the prospect should not be recorded in the database of the organization. This is because this was a private discussion and if the wife of the husband needed help, she should have gone to the organization officially. These are private matters unless the owner wants to be exposed (Worth 2009). It is not ethical to tell the donor about the impending appointment if the owner of the organization wants to be considered alone and be given the donor. The owner of the organization should compete with other organizations for the donation from the donor. The owner should not use ‘back doors’ in order to get the donation. As the manager or the owner of the organization, I would accept the second room and name it. The owner is not obliged to tell the first donor about the arrangements that they made. This is because, it is a private issue and he has the authority to do whatever he wants with his rooms.

Benefits of using pieces of crushed brick in the concrete Essay

Benefits of using pieces of crushed brick in the concrete - Essay Example Aggregates in the concrete make the concrete weather resistant through their design and composition. Brick can not be considered a suitable material for mixing in concrete if its weather resistance is declined. To increase the durability of concrete structures, Romans tried several materials in place of aggregates. Owing to the lower modulus of elasticity and higher tensile strength than stone aggregate concrete, brick aggregate concrete is considered a suitable option. Three different concrete mixtures were produced and tested in different conditions. The first sample group was made of 100% gravel, the second sample group contained 100% crushed bricks and the third sample group contained 50% bricks and 50% gravel. A total of 33 concrete cubes were cast, 11 from each group. The concrete cube samples were subjected to repeated cycles of the frosting and thawing process to simulate the real-world conditions. For each concrete mixture, 3 of the cubes were not frozen at all, 3 cubes unde rwent 10 freeze-thaw cycles and the last 3 cube samples were subjected to a maximum of 20 freeze-thaw cycles. The remaining 2 cubes were subjected to the oven temperatures to determine their porosity. Each concrete cube was tested for its compressive strength, and tensile strength. Brick concrete showed more compressive and tensile strength than ordinary concrete because of lower w/c ratio.

Market Analysis of a specific commodity Essay Example | Topics and Well Written Essays - 2250 words

Market Analysis of a specific commodity - Essay Example The class of commodity goods includes products with high market demand, but that are supplied to the market without qualitative differentiation e.g. from the taste of coffee, one cannot easily differentiate that it is from Brazil or Ethiopian highlands or if the coffee is a product of Nestle or Sara Lee companies without careful study of the brand. However, even though the commodity products are considered equal to one another, they are not exchangeable if they do not meet the market standards. For example, sugar as a commodity product, there is no company that has a higher chance of controlling its market supply or price level than other companies since to a consumer it is difficult to differentiate the taste of sugar (Holihan 2008). Based on the economic perspectives and arguments of commodity markets and commodity products, this research paper aims to analyze the market of coffee (as a commodity product): and the players in the coffee market. The analysis will encompass descriptio n of the coffee market structure, companies or players involved, market share, market size, major players, coffee demand and supply, competition and market dominance. Commodity market: Coffee Market The product coffee Often, people depict coffee as a homogenous product. However, this is not right because there are different types and forms of coffee in the market. According to ICO (2002), the two main types of coffee are Robusta and Arabic: Arabica is the largest, covers almost over 70% of the worldwide coffee trade, and exports while Robusta constitutes the remaining percentage of lower than 30% of the world market. ICO (1995) listed 70 coffee producing countries worldwide with Brazil and Colombia leading in coffee production. The Coffee Market Coverage In reference to Fridell (2007), coffee is not just a drink to enjoy; it is a global commodity and influences world economy. The commodity coffee has a global market and occupies a higher position in the world commodity markets. Frid ell (2007) explains that the product has been an important international commodity for trade since 1800s. Coffee is the world’s most widely traded agricultural commodity. Research shows that many, including the world’s renowned historian Mark Pendergrast, have describe coffee as the second most legally traded world commodity after oil. Coffee has cemented its position in most world stock and securities exchange as an essential exchange commodity (Kirsten 2009). As a global product, Fridell (2007) notes that coffee follows a long market chain before its final consumption. On one, hand, the market of coffee constitutes net producers and net consumers while, on the other hand; there are net exporters and net importers in the world. Research shows that most producer countries are net exporters and not net consumers (Kirsten 2009). In addition, large multinational corporations that roast and retail the coffee to final consumers dominate the coffee market. Holihan (2008) say s that the international trade has essential significance in global marketing and distribution of coffee. In the global market, international dealers, traders or international trade houses purchase coffee from the exporting countries. Roasters in Europe tend to purchase their coffee from international trade houses or specialized import agents with contracts of exporters in producing countries. While large roasters-corporations prefer ex-doxy purchase of coffee, small roasters prefer purchase of small lots