Tertiary English for Designer Sites and Brick - myassignmenthelp

Question: Discuss about theTertiary English for Designer Sites and Brick. Answer: Introduction Shopping malls are officially defined as one or more buildings representing the merchandiser and forming complex of shops which are interconnected through walkways and enables the visitors to walk from one unit to another (Fortune.com 2017). It is essential for the shopping malls to reinvest if they want to survive in this digital age. This paper will highlight the reasons as to why shopping malls are facing decline in the shoppers these days. The main aim of this paper is to analyze the causes of the decline in the shoppers in the shopping malls and the effects which it laid on the business and the shoppers. Discussion According to a report published in Forbes (2015), online shopping is having only a small effect i.e. less than 10% of the retail sale takes place through online and this sale hits the big box stores much harder than the fashion chains and the other retailers in the enclosed malls. The main reason is not due to the switch from in-store to online shopping but rather due to the shift of the consumers approach to various purchasing items. It is necessary to compare the price and purchase merchandise through varied platforms including departmental stores, designer sites, brick and mortar stores. The retailers have shifted their focus to promotional selling. The economic downturn is also another reason since there are only few shoppers who are visiting the malls. The retailers must also look at the omnichannel shopping efforts of the stores. According to a report published in New York Times (2015), one major reason for the decline in shoppers in the malls is due to online shopping. The shoppers are more attracted to the nearby properties rather than visiting than shopping malls which are far away from their home. There are many shopping malls in US which are struggling to fill the floor space. This is due to the changing taste of the consumers and the increase in online shopping. On the other hand, online shoppers will have to pay additional sales tax and this will lead to strong competition between the online and the traditional shopping malls (the malaysian insight.com 2017). The e-commerce sale has declined approximately by 11% after the introduction of sales tax in online purchase. According to the report of Fortune Magazine (2016), the decline in the departmental stores is one of the biggest challenges with these the mall owner has to cope up with. The US malls views their department stores as the anchor tenant and it is necessary to rely on them to draw the customers and patronize the stores, malls and the businesses. The ease of click and the buy options determine the real cause which influences the buyers decision for online shopping. Moreover, another factor i.e. distance from home is another factor which is contributing for the decline in shoppers in the shopping malls. As there is provision in the online stores for the comparing the prices of various items, the customers can make a practical analysis of the product and thus prefer online shopping rather than visiting the stores. The easy access to web on the mobile device has also allowed the shoppers to make price comparison. Conclusion Thus, it can be said that there are many advantages as well as disadvantages of shopping malls. The social e-commerce with customer experience has created a strong need among different traditional retailers to take care of the various innovative ways. The brands must try to focus on turning their physical store into such a place which will allow for more social interaction and engagement. The shopping malls will never be able to compete with the product selection or with price comparison. Therefore, the shopping malls must use various other technologies so as to transform the mall usability in improving customer satisfaction. References Forbes.com 2017.Forbes. [online] Available at: https://www.forbes.com/sites/timworstall/2015/01/04/the-shopping-malls-really-are-being-killed-by-online-shopping/#49c26e06fbb3 [Accessed 24 Oct. 2017]. Fortune.com 2017.Fortune. [online] Available at: https://fortune.com/2016/12/02/shopping-malls-trouble-data-charts/ [Accessed 24 Oct. 2017]. Nytimes.com 2017.New York Times. [online] Available at: https://www.nytimes.com/2015/01/04/business/the-economics-and-nostalgia-of-dead-malls.html [Accessed 24 Oct. 2017]. TheMalaysianInsight.com 2017.Malaysian Insight. [online] Available at: https://www.themalaysianinsight.com/s/960/ [Accessed 24 Oct. 2017].